The proposal and implementation of the “Belt and Road” initiative is of epoch-making significance in the history of the development of relations between China and Central Asian countries.
In the first half of the year, under the pressure of the global pandemic, XCMG mobile cranes took the lead in the market share in Russia, Kazakhstan and Africa. At the same time, it made great breakthroughs in the high-end markets in Europe and the United States, and successively won large orders, with an increase of 50% over the same period last year, firmly ranking the first in the industry. XCMG wheeled crane has maintained more than 60% of the market share in Central Asia for many years.
Twenty years in the market, opportunities intertwined with accumulated strength.
This year is the eighth year of
“Belt and Road”Initiative proposed.
As the first Chinese construction machinery brand
to enter the Central Asian market
XCMG has been exploring this market for 20 years.
XCMG showed its skills in the new city of Samarkand, Uzbekistan, an important hub along the Silk Road.
Over the past 20 years, XCMG has seized the opportunity and adhered to the main strategy of high-quality development and internationalization, taking the lead in setting up offices in Central Asian countries, resident commerce, service personnel, and maintained good relations with local government and construction companies.
XCMG helps expand Samarkand Airport, the second largest civil airport in Uzbekistan.
XCA220S all-terrain crane acts as the main force in the housing construction project in St. Petersburg, Russia.
During this period, XCMG equipment played an important role in the development of mineral resources and the construction of railways, highways, industrial parks, public infrastructure and other projects.
Focus on user demand, upgrade global user value.
The accomplishment is inseparable from the strong support of XCMG workers’ value of “market-centered, customer-demand-oriented” as always. According to the different applications and climate environment of different regional markets, customized design is the magic weapon for XCMG to expand its territory in overseas markets.
In view of the low temperature and high altitude construction environment in Central Asia, XCMG R & D team has carried out a new design in hydraulic system, electrical system, transmission system and three “essential crane system” by virtue of its excellent product innovation strength, and it has been highly recognized by local customers.
As a new generation of highly adaptable crane products, the XCT/XCA_S Russian model can withstand the extreme environment of -40 ℃ and is accepted way ahead in the Central Asian market dominated by Russia.
Improve after-sales service and build continuous leading brand advantage
Over the years, in order to meet the needs of a large customer base in Central Asia, and to solve the needs of service, maintenance, spare parts for users in a timely manner, XCMG Central Asian service team has continuously strengthened personnel training and expanded the professional service team, training a large number of skilled service experts.
XCMG for many years organizes “Service for thousand miles” activities. XCMG service team has become a “wonderful doctor” in the customers’ mind in Central Asia. In Russia, which is sparsely populated, each service worker with a service vehicle, going for a maintenance distance of at least 10,000 kilometers a day.
In “Belt and Road “countries
Taking the lead in the Central Asian market
is just a microcosm of XCMG’s adherence to the main strategy of internationalization.
