As one of the main product components of XCMG, the special live broadcast of hoisting equipment was grandly opened on November 4, 2021.

The live broadcast first introduced the development history and future vision of hoisting equipment, and invited Jianzhong Sun, general manager of hoisting machinery division, and Hanson Liu, general manager of XCMG import and export company, to be guests in the live broadcast room. They made a grand promotion to the global audience from the aspects of technological research and development, industrial progress and international expansion of hoisting equipment in recent years, a comprehensive analysis of the development status and prospects of the global industry has led to a surge in the popularity of the live studio.

In addition, the live broadcast also showed the grand departure site, product promotion, and the grand construction of XCMG hoisting equipment in the world. Facing novel coronavirus pneumonia, which is still rampant around the world, XCMG did not stop its pace of internationalization. XCMG whole category equipment including crane played an important role in helping the economic development of various countries. The curtain of this live broadcast has been slowly lowered, but XCMG's concept of jointly building a beautiful home with friends around the world has been deeply engraved in the minds of netizens all over the world.